Our House is Your House.
Striving to support clubs throughout British Columbia, Curl BC continuously advances participation, competition and performance excellence in curling as an active, fun and social sport for life.
Every British Columbian has experienced curling.
Family: We are a community that acts like a family; connected and passionate about the sport of curling.
Excellence: We are committed to meeting or exceeding the highest standards at all times.
Commitment: We align personal and corporate goals so that the Curl BC community will successfully serve all curlers.
Integrity: We are fair, consistent and forthright.
Respect: We show respect by communicating, cooperating and collaborating with all of our members, partners and stakeholders.
Transparency: We act openly, professionally and inclusively.
Vision 2024 updates the strategic directions supported by the Board in its governance of Curl BC and embraced by management and staff in the day-to-day operations of the organization.
As the name suggests, it is a “vision-based” approach to strategy and is rooted in the mantra, mission and vision of Curl BC.
Vision 2024 sets the parameters for the operating business plans for Curl BC in 2021, 2022, 2023 and 2024.
Curl BC’s mission statement “Striving to support clubs throughout British Columbia, Curl BC continuously advances participation, competition and performance excellence in curling as an active, fun and social sport for life” is the global “end” (aspirational outcome) of the strategic plan. A further nine ends, described below, gives us a 10-end strategic plan.
The ends are all located under three strategic pillars:
ENHANCING MEMBER SERVICES & ENGAGEMENT
END 1 – Best practices in member facility governance & operations
END 2 – Leadership in curling education
END 3 – Greater engagement through brand-based communications
LEADING LONG-TERM CURLER DEVELOPMENT
END 4 – Growth in participation through dynamic developmental programs at member facilities
END 5 – Professionally-run & inclusive competitions
END 6 – Excellence in high performance
BUILDING PARTNERSHIPS & CAPACITY
END 7 – Sustainability through effective revenue generation & good corporate governance
END 8 – Growth through strategic partnerships & new infrastructure
END 9 – Heightened profile through community representation & recognition