One House, Great Delivery

Strategic Plan

2015-19 Strategic Plan as of September 2015 – download a copy of the plan.

The Curl BC Strategic Plan was revised in 2009 to leverage the impact of hosting the 2010 Winter Olympic and Paralympic Games in BC. The challenge was to not only develop a dynamic plan to leverage this unparalleled promotion of curling and wheelchair curling in the province, but also to ensure the plan was implemented and evaluated. In order to do so, SMART (Specific, Measurable, Attainable, Realistic, Tangible) goal statements were created under the structure of the four pillars of the Canadian Sport Policy. This plan has been updated annually since June 2009 on a rolling 4-year cycle.

Purposes (Curl BC Constitution)

1. To promote and develop the game of curling as a recreational and competitive sport in the province of British Columbia.

2. To provide technical, marketing and other relevant assistance to member curling facilities in order to promote the sport of curling generally.

3. To arrange and conduct play downs and championships for the purpose of determining provincial championship teams.

Global End 

Curl BC exists to promote and develop the sport of curling in British Columbia and to coordinate province-wide curling activities on behalf of the member facilities.

Principles and Goals

1. Participation

Member facilities will grow, develop and experience increased participation through active support.

LTAD Focus – Fundamentals, Learning to Train & Active For Life

1.1 Youth Development

a) Fundamentals – Partner with Curl BC curling centres and their school districts in the delivery of a school-based, indoor curling program geared towards elementary to high school aged children.

b) Fundamentals – Provide four to five “Optimist Getting Started in Curling” Camps per year throughout B.C. in order to increase participation in the 9-12 year old age group and train local coaches/volunteers.

c) Learn to Train – Provide three to four opportunities annually throughout BC that introduce curlers aged 13-18, their coaches, parents and junior coordinators to competitive curling and the LTAD for curling. This includes the annual Rockslide Summer Camp.

1.2 Community and Regional level curlers

a) Continue developing regional level programs to increase participation at recreational competitive events by 10% by March 2017 (2012-13 BC Club Challenge: 60% of clubs represented; 2012-13 Region 11 Men’s Tour: 289 teams) by expanding the Region 11 Tour to include Regions 8, 9 & 10 and 3, 4 & 7 and promoting Regional Club Challenge events.

b) Increase total 50+ curler membership across BC from 9,500 in 2013/14 to 10,500 in 2017/18 (PCMCA and BCIMCA membership to increase from 4,000 in 2013/14 to 5,000 in 2017/18).

c) Increase the total number of 50+, 60+, 70+ & 80+ curlers competing in regional/zone playdowns from 800 in 2013/14 to 960 in 2017/18.

1.3 Curling Centres

Provide support and programming as needed to curling centres (both affiliated and non-affiliated) in order to increase overall enrollment in curling centres in BC by 10%  (2013: 24,312) and increase the percentage of operational BC curling centres which are members of Curl BC to 90% (2013: 82%) by March 2017.

1.4 Inclusion

Partner with organizations who service marginalized or vulnerable populations (including people with disabilities, ethnic minorities, aboriginal communities, women and girls) in the development and delivery of targeted curling programs that meet their individualized needs.

a) Develop and implement the Can Curl and Can Curl More adaptive curling program across BC, in partnership with Disability Provincial Sport Organizations.

b) Utilize the SOAR (Sharing Our Activities & Resources) elementary school program in partnership with British Columbia Golf, Tennis BC and the BC Association of Aboriginal Friendship Centres to service BC aboriginal communities throughout BC, particularly in northern BC.

2. Performance

Athletes, coaches, officials, ice technicians and volunteers will be guided in their pursuit of excellence through regional and provincial curling programs.

LTAD Focus – Training to Train, Training to Compete & Training to Win.

2.1 Athlete Development

a) Provide high quality training for identified athletes through camps, consultants and competition planning..

b) Use the gap analysis to identify and assist athletes in minimizing their gaps through training.

c)  Increase the number of competitors in all 13 categories combined by 10% from March 2013 (1,030) to March 2017.

d) Provide face-to-face contact throughout the developmental stages of the athletes’ training.

2.2 Achievement

a) Have a minimum of 75% of Curl BC High Performance Program athletes qualify for BC Championships each year.

b) Maintain BC’s four-year (2014-2017) average team placement at the Canadian Championships (Optimists International, Junior Men’s & Women’s, Men’s, Women’s and Wheelchair) in the top five.

c) Collect data and information on podium shooting percentages at both provincial and national levels to utilize for training and developmental purposes.

2.3 Competitions

a) Secure host sites for all BC Championships at least one year our

b) Maintain  high standard of excellence at our BC Championships through ongoing support of officiating, ice technicians and host sites.

2.4 Coach Development

a) Provide opportunities for professional development through workshops/mentoring for a minimum of six Competition Development coaches per year.

2.5 Ice Technician and Officials Development

Provide high quality training for ice technicians and officials, through mentorship and training by BC Coordinators at all televised BC Championships.

3. Capacity 

Member facilities and affiliated associations are provided leadership and support services with strong governance and operational excellence to ensure the availability of curling facilities and programs.

3.1 Governance and Human Resources

a) Continue to enhance the Governance Board with corporate, professional, human resource and technical expertise (including reasonable gender balance) by June 2017.

b) Continue to implement a “Rocks of our Communities” province-wide recognition program for volunteers.

c) Promote Curl BC’s annual recognition program and actively encourage nominations in all categories. Host an annual banquet in conjunction with Curl BC’s AGM to recognize all award winners.

d) Ensure deserving members of BC’s curling community are nominated for external provincial and national awards as they become eligible.

e) Explore options and develop a business plan to establish a BC Curling Hall of Fame by June 2016.

3.2 Finance and Revenue Generation

Generate a minimum of $1,000,000 in revenue each year with membership revenue matched by a targeted ratio of two to one by other sources of revenue including government, sponsorship, philanthropic, special event, administrative, program and business venture as outlined in Curl BC’s 2014-2018 financial plan.

3.3 Internal Communications and Marketing (curling centres and their members)

Continue to enhance and update an effective and efficient communication system between Curl BC’s Board, staff and Member Facilities.

3.4 Funding Opportunities

Assist Curl BC curling centres with accessing various funding programs and government, foundation and corporate grants that become available to support infrastructure or capital projects, as well as program needs. Facilitate and/or assist with the cumulative allocation of an additional $1,000,000 in grants to BC curling facilities from April 2013 to March 2017.

3.5 Education

Increase enrolment in coaching, officiating and ice technician training and certification by 15% from April 2013 to March 2017. During this time period, Curl BC will offer training in each of these disciplines which meets the specific needs of curling centres in each region of the province.

Continue to offer Statistician courses in communities hosting televised BC Championships, a Business of Curling Symposium every second year, and Phase 2 Business of Curling workshops custom designed to
develop a multi-year strategic business plan for
curling centres.

4. Partnerships

Government, philanthropic organizations, corporations, curling enthusiasts and the general public will have an increased awareness and generate interest in curling as a healthy and fun lifetime activity for everyone.

LTAD focus – Active for Life

Curl BC will strive to increase and/or maximize government, philanthropic and corporate support for province-wide initiatives as well as for its member curling centres as follows:

4.1 Government

Maximize access to Sport & Recreation Branch, Gaming Branch and ViaSport grants for a total of $350,000 to Curl BC and $500,000 to member facilities by the 2016/17 fiscal year.

4.2 Philanthropic

a) Increase Curl BC’s annual fundraising from $12,000 in 2013 to $25,000 in 2017 by enhancing its annual giving campaign and accessing support from foundations, particularly for adaptive curling.

b) Increase the Curling for Life Endowment Fund from $18,000 in 2013 to $100,000 by 2017.

4.3 Corporate

Increase Curl BC’s annual corporate sponsorship and TV advertising from $160,000 in 2013 to $200,000 in 2017. Where possible, include direct financial benefit to member curling centres.

4.4 External communications and marketing

a) Establish an annual province-wide marketing campaign (First Rock) to increase interest and participation at Curl BC member facilities.

b) Recruit at least 10 curling centres for the First Rock campaign in 2013, and recruit 10 more every year, bringing 40 into the fold by 2017.

c) Continue to partner with PCMCA and BCIMCA to build on the success of the “Give it Your Best Shot” pilot program that was held in Vernon and recruit 10 more centres by 2017/18.

d) Continue to expand Curl BC’s external audiences; website traffic will grow to 105,000 visits per year by 55,000 unique users in 2017 (currently 99,255 visits by 52,736 unique users) and open rates of The Curling Connection will increase to an average of 35% (currently 30%).

4.5 Secondary and Post-Secondary Institution Curling

Promote and support Juvenile/Junior (age 16-21) participation at High School and Post-Secondary Institute levels through annual communication with key stakeholders (BC School Sports, BC Colleges Athletic Association, and Canadian Interuniversity Sport), curriculum review and lesson development.

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